client: Decisionhealth

Marketing wanted to have a car themed booth experience at an upcoming conference they were attending. The task for me was to figure out a way to take the product (SelectCoder) and come up with a way to equate it to a high-powered vehicle.

I was given some key points about SelectCoder, one of them being that it was 2.5x faster than any of the competitors out on the market. I focused on that message when conceptualizing the art.

I was given some key points about SelectCoder, one of them being that it was 2.5x faster than any of the competitors out on the market. I focused on that message when conceptualizing the art.

Catalog cover and inside spread

Catalog cover and inside spread

Catalog cover concepts I still love -- even though they didn't make the cut

Catalog cover concepts I still love -- even though they didn't make the cut